How do we design it? (part 2)

The process of designing the Memoby Box

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The image below shows the first design of the original Memoby box. As you can see there are many different features and also bits of technology that we decided did not fit the Memoby ethos. This was at the point where we not only focused on design thinking, criteria to create the box and also the type of message Memoby wanted to deliver.

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Design thinking and how I’ve used it.

I define design thinking as a process where critical and creative thinking are combined to create a new thought pattern. It’s a process that allows the users to organize information gathered and use that information in unique ways. This was the main process my team and me used when we started thinking about what we wanted for our product. We tried to fit square into circle by looking at the square in different ways.

My design process for the Memoby box

When designing the Memoby box my team and I focused on three main areas that allowed us to create a good product. The list below shows the areas of interest and the questions we asked our self’s, because we felt that if we could answer each question we could not only see the positive results but also see what we need to work on.

  • Context

What is the main issue we are tying to fix and how does aspects of culture; area, age and social class affect what the product will be.

  • Impact

How can we adapt not only the product but also how we present it to the different areas stated in the context section? How do we maximize the impact of how people view the brand?

  • Craft

How is the product improved after research to meet the needs of what the consumers? What is the process we take to make these improvements?

 

How would you create a great product? I believe that design thinking is a process that should be implemented into everyday life, it would allow people to become more create and approach life in a different way.

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Blog Fest, Uni life and so much more

 

Hi guys, would you believe that this is my first post of 2014, time literally ran away from me and I’ve been chasing it since December 2013. This years has already been so busy that it’s left me in a continuous state of ‘work mode’ but never the less my excitement for not only finishing but also seeing the combination of all my hard work is pushing me to continue through this final step. It is now April and all my taught classes have ended then in September I hand in my last ever piece of work, it’s hard to believe that I’ve been doing this for a whole year.

I’m so ready to move on to the next part of my life and see new experiences come by. Also in the words of my famous strategy teacher “once you have a masters, you’re pretty much a master of the universe” I completely believe that 100%

My first week back in to the Mace Design a Business class was so interesting and intriguing because it offered insight into how other people saw me as a blogger and a serious writer. I was entered into a competition called Blog Fest 2014, where a group of other bloggers read each other’s posts and voted for the best Blogger and best blog post. Would you believe that I came fourth out of 35 for best blogger and had one post that was a top favourite? This one session really showed me how to continuously grow and be better than what I previously was. From the comments of the other bloggers I learnt that I am unique, as a writer I have a voice that is very different which helps me stand out. This is an important skill to have when starting a business because when it comes to marketing, having a unique way to present the service or product can truly elevate who and how people approach the business.

This Is very true for the Memoby product, we deliberately wrote in a style that is both light hearted and fun but also very thought provoking. We focused on using two different styles of writing, expository writing and descriptive writing.

Expository writing is used to help effectively explain what the Memoby product is quickly and accurately. It wasn’t a place for us to give our personal opinion on the product, but rather give facts and statistics about not just the product but also the research we did to produce the product.

Descriptive writing is used as a form to be more creative and opinionated within the Memoby brand. This was by far the best way for us to truly allow consumers to understand what our product is about. We created stories and used words that allowed the imagination to become very creative.

 Hub Pages (2014) Four Different Types of Writing Styles: Expository, Descriptive, Persuasive and Narrative, Available at: http://hunbbel-meer.hubpages.com/hub/Four-Types-of-Writing (Accessed: 11th April 2014).

 

Remember when writing you always want to leave a great or lets just say important impression. The product might be amazing but if you can’t make people love the products based on how you present it in terms of your writing skills then they wont fair well in the long run.

 

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