How do we design it? (part 2)

The process of designing the Memoby Box


The image below shows the first design of the original Memoby box. As you can see there are many different features and also bits of technology that we decided did not fit the Memoby ethos. This was at the point where we not only focused on design thinking, criteria to create the box and also the type of message Memoby wanted to deliver.


Design thinking and how I’ve used it.

I define design thinking as a process where critical and creative thinking are combined to create a new thought pattern. It’s a process that allows the users to organize information gathered and use that information in unique ways. This was the main process my team and me used when we started thinking about what we wanted for our product. We tried to fit square into circle by looking at the square in different ways.

My design process for the Memoby box

When designing the Memoby box my team and I focused on three main areas that allowed us to create a good product. The list below shows the areas of interest and the questions we asked our self’s, because we felt that if we could answer each question we could not only see the positive results but also see what we need to work on.

  • Context

What is the main issue we are tying to fix and how does aspects of culture; area, age and social class affect what the product will be.

  • Impact

How can we adapt not only the product but also how we present it to the different areas stated in the context section? How do we maximize the impact of how people view the brand?

  • Craft

How is the product improved after research to meet the needs of what the consumers? What is the process we take to make these improvements?


How would you create a great product? I believe that design thinking is a process that should be implemented into everyday life, it would allow people to become more create and approach life in a different way.


What is the USER Model ?

What is the USER Model and how is it helpful when designing a business?

Dr Corrine Beaumont is an amazing American lecturer currently teaching and sharing her vast wisdom at Kingston University. During her studies as a PhD student she developed a framework for the design thinking process. The framework helps section the different stages of the design thinking process which subsequently helps structure and organise the whole process of designing simpler and straight forward.

The USER Model stands for: User System Establish Realise                      

When starting the process of thinking of an idea, the user model can help simplify the process by allowing the participant to see every area of how to design a business in a systemic way. It breaks down the process into easy but detailed sections.



During one of my first classes, we was set with the task of testing the model seeing how it really worked and to also see how I might use it when developing my own product as part of a team.

The experiment was aimed at shoes;

  • First market research about shoes (What are the factors that make people buy shoes? E.g. color, style, price, fashion, the comfort or statement to the environment.) USER
  • Understanding the story behind the show will allow us to understand the user. USER
  • Role-play-(storytelling) creating or adapting a story to help with the development of the shoe. SYSTEM
  • Setting a goal how many shoes to design in a certain amount of time. ESTABLISH
  • Prototype –Seeing a version of the product, in this case the shoe (Learning why prototyping is so important and why taking time to properly develop an idea is important). REALISE



It is clear that this framework can help un-complicate the process of designing a product. It breaks down the areas enough so that the process is simple but the project is detailed enough.  It allows you to see the big picture and work on the key points.



“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs





How to Design a Business

Discovery session: Number one
Market research using the “User Model”

Hello everyone, just a quick recap from my last post.
If you’ve already forgotten my name is Indie and for around a year I will be sharing my journey towards achieving a master’s degree in International Business Management with Entrepreneurship. I’ll be focusing on one of my yearlong classes named Design a Business. So far it’s an amazing class because we actually get to design a business.
In small groups we aim to complete the tasks below to help in the successful creation of a company.

1, Think of product (No food, too many rules)
2, Market research (Finding out what the public want or maybe what they need)
3, Make mistakes (Before you can be successful you must first make mistakes)
4, Start again- Start steps and two again (Second time lucky)
5, Product prototype (creation)
6, Product testing (Also research!! opinions and thoughts of the general public)
7, Product prototype creation 2 (Taking what the public said and making adjustments and suitable changes)
8, Branding (Creating an image for the product. Logos, colors, product name and such things as text font all matter)
9, Marketing (Making the product known)
10, Sales (Placing the product on the market)
11, Reflection (What went well and what could be better)

Below is a breakdown of the sections above. I decided to ask myself more questions in order to answer the key questions.A good buisness plan is well thoughtout and organised and interesting.

Business idea question list

  • The Idea:
  1. What is the business idea?
  2. Who is our target audience?  (Who will benefit the most from this venture)?
  3. What are the potential problems and how can they be resolved?
  4. What are our goals
  5. How will the prototype be developed
  • Market research:
  1. What is the industry like
  2.  Who are our competitors (international and UK)
  3. what tactics do our competitors use to help in there success 
  4.  Is there another product like this in the market?
  5. Is there an open opportunity in the market right now for our product?
  6. What does the general public think of this idea?
  • Marketing and Branding:
  1. How will we create a brand and what will it be.
  2. Are we focusing on any current issues within society today (Helping to fight weight loss, depression, military etc .. etc .. etc)
  3. Other than Facebook, word of mouth, twitter, flyers and posters, how can we market for the future?
  • Product purchase/ product design:
  1. Where will the supplies for the product come from? (Samples of what we are offering)
  2. How will your product or service meet customers needs?
  3. How and where will the product be sold
  4. How will we measure our progress?
  • Finance (predictions):  
  1.  What is our starting capital?
  2. Where will we get the funds?
  3. What will the money be used for (break down; Web design, domain purchase, product…Etc.etc etc.)?
  4. What is our one year predicted sales (cash flow)
  5. Financial forecast (What could our profit be in 5 years) (loss and profit)
  6. How can we secure funds (shares, partnership and sponsorships
  • Future Ventures:
  1. How will the company grow in the future? (include finance, marketing and branding)
  2. How will the new generation change the dynamics of the company
  3. In what ways can we adapt to the change of time (stay current?)

“Opportunists seek for a chance.

Entrepreneurs make new chances.”

Toba Beta, My Ancestor Was an Ancient Astronaut