This is the last section in a 3-part blog that looks at the product, design thinking and how we created the product. I will explain in detail how the memoby box came to life and the different skills we used to create a brand.
Get the box
When my team and I started working on designing our product we seemed to complicate things a lot by finding the hardest and longest way to produce results. We started looking for different manufactures that would build the box we had designed, the aim was to use word and plastic but as time went on we found it would be very expensive because not only would you have to pay for the creation of the box you would also have to think about the raw materials. We would not make a profit because the coz for of product for each unit would be high. This is also where we used design thinking, instead of building a box we decided to by an already built plain box , which would save time and a lot of money. In total my team and I spent a third on buying a the boxes pre made, than if we would of made them ourselves. This means we can allocate the rest of the funds to designing the product.
Change the box
To save money as we went to a bulk buying art Supply Company and brought all our material like paint, gloss and other things. We then transformed the boxes by sanding, painting an glossing. After doing a lot of research we decided that we wanted our products to have a homemade feel, that was a big part of our other all brand. Using the sixth rule from Eight Rules for Creating Great White Papers we found that “Graphics and the look are content too.” Sometimes the way the product looks it more important than what it does because the look is the first thing that is noticed so it can tell an interesting story.
Customizes the box
Our university has a great arts and craft department that we felt we could use from the beginning. Early on we set up meeting and began to build connections with the staff in that department. In return they not only gave us unlimited access to the machines that 3D printer an scanner but they also help us regularly when we used the machines. Our main focus was to use the machine to scan the memoby logo but also scan customized writing and images for each customer, which in the end cost us nothing because of our connection.
Throughout my classes the main theme that my teacher spoke about was based around being different. There are many different ways to do things but it’s about taking the skills you already have and using them in an unconventional manor. One skill can have a thousand uses but if you don’t try then you’ll never know. When creating your masterpiece use all resources and connections available, anything that is free or discounted can help.
ID Employee (2005) Eight Rules for Creating Great White Papers, Available at:http://www.idemployee.id.tue.nl/g.w.m.rauterberg/lecturenotes/Eight-Rules-for-Writing-Great-White-Papers.pdf (Accessed: 19th of April 2014).